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Aha! Blog

  • There are two types of insight

    Not all insights are ground-breaking eureka moments where you experience a “dramatic feeling of sudden enlightenment that floods the mind when the right idea finally clicks into place”. Read more...

  • How the brain produces Aha! moments

    In the 1990’s, neuroscientists had begun using functional magnetic imaging or fMRI machines to scan the brain. Read more...

  • The first aha!

    Because of their motivating power, insights are often called Aha! or eureka moments. Our first story of a eureka moment comes from ancient Greece. Read more...

  • Leading with an Aha!. Marc Benioft revolutionizes the software industry

    From software area product to software as a service Read more...