The New Science of Friction-Free Influencing

How to get to yes faster by eliminating resistance

The Aha! Advantage training platform shows sellers how to sell more by:
1. Eliminating skepticism and mistrust .
2. Using Aha!s that deliver value multiplying Friction-Free Influencing insights.

There are just two ways to influence people

1. Direct Persuasion: you can convince people with your reasons why they need to buy, or
2. Self Persuasion: you can help people convince themselves with their own reasons

Influencers who use self-persuasion to help their clients convince themselves consistently outsell their traditionally-trained counterparts. Why? Buyers don't argue with their own reasons. When influencers eliminate resistance using the Aha! Friction-Free Influencing process, they remove the biggest barrier that stands between them and the ultimate sale.


Our two new paradigm busting books

Zero Resistance"One of the great secrets of sales is that the best way to persuade others is to let them persuade themselves. In this fun, practical book, Harry Mills shows us how." 
Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE.

 "A must read for CEO's, sales leaders and all front lines sales staff."
Alistair Davis, CEO and Managing Director, Toyota New Zealand"

amazon button




secret sauce"Think you know what makes your messages persuasive? Think again. Harry Mills easy-to-use SAUCE test shows us how to estimate the persuasive impact of a marketing or sales message. He then backs that up with the practical tips you need to transform unconvincing copy into messages that grab attention and engage both head and heart"
Jonah Berger, Wharton Professor and bestselling author of CONTAGIOUS and INVISIBLE INFLUENCE.  

amazon button

Aha! Blog

  • There are two types of insight

    Not all insights are ground-breaking eureka moments where you experience a “dramatic feeling of sudden enlightenment that floods the mind when the right idea finally clicks into place”. Read more...

  • How the brain produces Aha! moments

    In the 1990’s, neuroscientists had begun using functional magnetic imaging or fMRI machines to scan the brain. Read more...

  • The first aha!

    Because of their motivating power, insights are often called Aha! or eureka moments. Our first story of a eureka moment comes from ancient Greece. Read more...

  • Leading with an Aha!. Marc Benioft revolutionizes the software industry

    From software area product to software as a service Read more...